The onslaught of digital has transformed all sectors of business but the transformation of mobile retail trends becoming dominated by augmented reality is in a league of its own. Retailers are no longer shy of the online world but making an effort to balance both worlds of online and offline retail. According to a report by The State of Retailing Online, mobile comprises 44 percent of retailers’ online traffic leading to about 31 % of sales. While not a high number regarding traffic, it is still significant considering the fierce competition between each virtual reality company and mobile provider. Businesses need to learn how to leverage the potential of mobile for better traffic and conversion. More importantly, their strategy needs to focus on how mobile can augment retailers’ online and offline efforts?
1) Unique customer relations: Apps give retailers an opportunity to build a relationship with the customer not unlike a brick-and-mortar store. One of the advantages of creating a mobile app is that you can interact with your customers in new and engaging ways and do some severe branding activity. Just the fact that a customer chooses to download your business app shows customer commitment and instantly gives you an upper hand over competition that may or may not have embraced the app media yet.
2) Ease of shopping: Smartphones are increasingly becoming the preferred device for customers wanting to research, review or shop a product. For many online shoppers, it is the first point of contact when they begin the shopping process. Be it shopping in-store, viewing product comparison content, reviews or researching products on-the-go, a smartphone is an indispensable tool for the modern customer. Retailers must take into account this shift in customer behaviour and be prepared with creative and innovative ways to facilitate shopping be it via voice search or push notifications.
3) Geo-targeted alerts: Beacon technology has a pivotal role to play in bridging the online and offline worlds. Beacon-based apps allow retailers to attract customers based on the concept of proximity shopping by customizing alerts or pushing notifications whenever they are in the vicinity of a store.
4) Customer loyalty programs: Mobile app development solutions can help you implement your customer loyalty rewards program. Where physical discount coupons can be forgotten or lost, the advantage of offers within an app is the ability to send reminders and push notifications. You can send exclusive offers, personalized offers, early bird specials, and seasonal discounts to build customer loyalty.
To sum it up, an excellent mobile app can do much more than sell products. It can push your brand into prominence, increase customer loyalty and retention, drive more offline sales, can help you decide the future course with the help of analytics. Have you built a mobile app for your retail business? What is your experience? Please share your views using the comments box below.